A growing number of natural and organic product companies are looking to shore up their ecological credentials in response to rising consumer expectations. The Cradle-to-Cradle (C2C) design approach offers a novel way for companies to integrate sustainability into their business practices. Designed by McDonough & Braungart, the C2C design approach involves production processes in which nutrients are recycled at the end of their lifecycles. It takes a holistic approach to product design, ...